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1930's- Focus moved to the Kodak name and the red and yellow "trade dress" color.
1960's- The corner curl was introduced.
1970's- The mark retained the red and yellow colors and the Kodak name, but a box and graphic "K" element were added.
1980's- A more contemporary type font streamlined the Kodak name within the existing logo.
Today- The box is gone, simplifying the logo. The rounded type font and distinctive "a" give the name a more contemporary look.