Cloetta Fazer - The Brand

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Cloetta Fazer has an exciting brand history, many of the oldest brands are still popular.




Cloetta Fazer works with three brand levels: corporate identity, umbrella brands and product brands.

Corporate Identity

Underscores the company’s position as the leader in the Nordic confectionery market. This brand is used in communication with employees, customers, shareholders and the stock market.








Umbrella Brand

Stands for high quality, variety and tradition. The various brands complement each other well in the market.








Product Brand

Profiles the total product range in relation to consumers and provides the basis for market communication.