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Times have changed since Julius Reuters first started using carrier pigeons to fly stock quotes between Aachen and Brussels. And as the company has evolved, so has the way we represent ourselves.
The updates and revisions to our logotype through the years are important, because they provide insight into Reuters history.
Perhaps the best-known of these iterations is called, simply, the dot logo. But most people are unaware that there were actually several versions of dot logos, beginning as early as 1965. And while some at Reuters are aware that those dots were intended to represent the output of old ticker-tape machines, few know where the other, round element came from, or why the type used to spell "Reuters" changed.
The rounded piece – or roundel – was developed in 1996 as an icon to increase Reuters visibility on computer and TV monitors, and as a way to brand our on-screen services using far less space.
As originally conceived, the roundel was intended to resemble an abstract globe, representing not only the worldwide nature of Reuters business, but also the continuous collection, processing and distribution of information, 24 hours a day (with the dots representing information, and the two hemispheres of the globe representing day and night). Moreover, the left side of the roundel was meant to refer to the openness and transparency of our company; a visual way of portraying Reuters integrity.
But in 1999 the dots in the name were joined to create greater recognition, particularly on screen where the dot logo often disintegrated in its former form. The typeface was designed especially for Reuters and called, appropriately, Julius.
Today, the dots live on in the roundel, and our logo is more visible – and more relevant – than ever before.
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