Monday, 10 November 2008

Logo History : Philips Consumer Electronics Logo

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Philips Consumer Electronics introduces Environmentally Friendly Green Logo

Philips Electronics has introduced a new consumer logo for its environmentally friendly and safe consumer product range: The Philips Green Logo. This new logo allows consumers to easily identify products that have significantly better energy efficiency than the nearest competitor products in the same category as well as having other environmental benefits such as the use of flame retardant materials.

Philips' sustainable practices have been recognized at a company wide level. In 2006 Philips was No 1 for leisure goods in the Dow Jones Sustainability Indexes. For the third year in a row, Philips is among the Globally 100 Most Sustainable Corporations in the World. Additionally, Philips is one of the top ranking sustainability companies of all companies listed on the Amsterdam Stock Exchange and is included in the FTSE4Good.

The Philips Green Logo is another step forward towards helping consumers make informed environmental choices and is a part of Philips' long-running EcoDesign program.

First introduced in 1994, Philips launched its EcoDesign initiative in order to reduce the environmental impact of its products. Given the growing need for environmental change, the Philips Green Tick program provides consumer with more information purchasing consumer electronics products.

The Philips Green Tick logo only applies to Green Flagship products in the Consumer Electronics portfolio, all of which are annually certified by external auditors. Philips Green product portfolio accounted for EUR 2.2 billion turnover in 2006. Currently, seven of Philips' Flat TVs™ carry the Green Tick logo with a target of doubling the number to 14 by the end of 2007. Furthermore throughout 2007, Philips Consumer Electronics will continue to increase the range of Green Tick products to include DVD Recorders, Home Theater Systems, Wireless Solutions, Portable Accessories and other consumer electronic devices. The Green Tick logo will launch into retail outlets from April 2007 across Europe, North America and Asia.

Recent research has found that Philips' Green Logo products outperform competition in energy efficiency. When watching television or a favorite DVD with a Philips Green Tick product, consumers consume less energy than competitor products.

"Philips is committed to being a responsible industry leader and helping consumers find more energy-efficient lifestyles through increasingly advanced products and better information," according to Rudy Provoost, Chief Executive Officer, Philips Consumer Electronics. "Our Green Logo provides consumers with an easy way to identify products enabling an informed purchasing decision."

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