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Designer:Ruth Kedar
Ruth Kedar is an artist and designer, best known for designing the Google logo.
Born in Brazil, she moved to Israel where she received a degree in Architecture from the Technion - Israel Institute of Technology. She came to the US to attend the Stanford University Masters Program in Design.
Her master thesis was on Playing cards design, and she was commissioned by Adobe Systems to be one of the designers of the Adobe Deck. She went on to design the award winning Analog Deck and Duolog Deck.
She is one of the founders of Art.Net, where she's been displaying her online art studio since 1994.
She was a Consultant Art Professor at the Stanford Art Department from 1988 to 1999. It was while at Stanford that she was commissioned to design the Google logo.
Ruth Kedar has been awarded several design awards and her artwork has been shown in the US and internationally.
Google has had several logos since its renaming from "BackRub". The current official Google logo was designed by Ruth Kedar, and is a logotype based on the Catull typeface.
The company also includes various modifications and/or humorous features, such as cartoon modifications, of their logo for use on holidays, birthdays of famous people, and major events, like the Olympics. These have become known as Google Doodles. They are displayed on the day of the occasion, and link to a string of Google search results about the topic, which can drive a lot of traffic to unsuspecting sites.
The first doodle was designed in 1999 by Larry Page and Sergey Brin after attending the Burning Man Festival. Subsequent logos were designed by an outside contractor, until Larry and Sergey asked then-intern Dennis Hwang to design a logo for the Fourth of July (American Independence Day) in 2000. Hwang has been designing the logos ever since.
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