Logo History : Credit Suisse Logo History

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Credit Suisse innovation is rooted in tradition. Since 1856, Credit Suisse has been offering professional services, assembling expertise, and employing highly qualified employees. The company has grown steadily by continuously expanding its sphere of activities, opening new branches, and carrying out fusions and acquisitions.
Taking this approach throughout the past 150 years has made Credit Suisse a strong company that offers an ever-widening range of services to a growing number of clients.

1856
Founding of the Schweizerische Kreditanstalt (SKA) in Zurich



1930
New logo for SKA, depicting a coin



1932
The First of Boston Corporation is established as a subsidiary of The First National Bank of Boston. In 1934, The First Boston Corporation goes public.



1940
First foreign branch of SKA (New York), new logo



1952
For the first time, the SKA logo comprises the bank's name together with an image. The anchor symbolizes trust.



1968
The famed Wermelinger cross is introduced as the logo. It was selected as the winner of a widely held logo competition.



1976
The red, white, and blue logo is introduced. The first collaboration between SKA and the First Boston Corporation follows two years later.



1990
SKA takes on a majority holding in the First Boston Corporation



1993
Takeover of Volksbank



1996
CS Holding becomes Credit Suisse Group, holding company of Credit Suisse and Credit Suisse First Boston



1997
Merger with Winterthur



2006
Start of Credit Suisse as an integrated, global bank