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The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". It’s our name and it’s our ideal.
The LEGO Group was founded in 1932 by Ole Kirk Christiansen. The Company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.
It has come a long way over the past 70 years - from a small carpenter’s workshop to a modern, global enterprise that is now, in terms of sales, the world’s sixth-largest manufacturer of toys.
The LEGO Brand
The LEGO brand is more than simply our familiar logo. It is the expectations that people have of the company – towards its products and services, and the accountability that the LEGO Group feels towards the world around it. The brand acts as a guarantee of quality and originality.
We shall achieve our mission by constantly focusing on our strong brand.
Children are our role models
Children are inquisitive, creative and imaginative – with an innate urge to learn. We must stimulate the child in each of us!
We have a definite approach to quality, and we want to be the best and most credible player in the toy business. We strive constantly to develop innovative products which promote creativity and fun-packed play.
These are the values that make the LEGO brand unique – and give us the edge on all the others.
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