Tuesday, 29 July 2008

Interpretation of Logo: International Year of Potato Logo

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The logo of the International Year of Potato was created by Italian graphic designer Giancarlo de Pol. The main graphic elements - above, a bowl with harvested potatoes and below, in the earth, a golden tuber - symbolize the intimate link between humanity and agriculture. The slogan, "Hidden treasure", highlights the often overlooked importance of the potato for rural people, the economy and global food security. The IYP logo is available in Arabic, Chinese, English, French, Russian and Spanish.

Use of the IYP logo
Individuals and organizations wishing to reproduce the IYP logo - in printed form or on websites - must first obtain permission from the IYP Secretariat at the Food and Agriculture Organization of the United Nations. Two types of use are foreseen:

IYP logo used worldwide
Logo use approvals
1. Africa 2. Asia/Oceania 3. Europe 4. Latin America 5. North America

By April 2008, the IYP Secretariat had approved almost 400 applications for use of the IYP logo. More than 70 percent of uses were non-commercial, and more than half of all requests came from Europe (see graph at right). Among those using the logo are the World Potato Congress, the European Confederation of Soil Science Societies, major potato processing companies in Europe, Canada and the USA, Botswana's Ministry of Agriculture, farmer organizations in Latin America - and a group of neighbours in Ottawa, Canada, who needed it for their annual St Patrick's Day celebration. Leading the list of countries requesting the logo were Canada (54 applications), France (47) and the UK (36).

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