Saturday, 19 April 2008

History of Logo: Cavaliers Logo

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Color History

The team's official colors were wine and gold from the inaugural season in 1970-71 through 1982-83. They were then changed to burnt orange, white and royal blue for the 1983-84 season. Either orange or a shade of blue had been the team's primary color since then. Prior to the 1994-95 season, the emphasis was switched to royal blue, burnt orange and white. A logo change took place for the 1994-95 season, the Cavaliers' first season at Gund Arena. The colors through the end of the 2002-03 season were blue, black and orange.

Logos, Uniforms and Court Design Unveiled
Gordon Gund, owner of the Cavaliers, believes fans will be pleased. “Our fans take pride in our team and really identify with the things that make Cleveland different. They want a team whose identity was ‘true to Cleveland.’ With that in mind, we set out to have colors, logos and uniforms that reflect our history and look forward at the same time. These new marks represent what our fans and we believe is the right match for Cleveland and for the Cavaliers.”

The team’s new official colors were announced on October 9, 2002. The primary colors will be a “new expression of wine and gold,” a crimson-hued wine color and a metallic gold. While they represent updated versions of the Cavaliers’ original colors, the new colors are at once contemporary and timeless. Dark blue will also be used as an accent color on the new logo and uniforms. The use of blue is in recognition of the successful Cavaliers teams of the 1990s.

The move to change the team’s brand identity began in earnest during the summer of 2002. That August, fans were given the opportunity to participate in an online survey and choose from six color combinations. The response was overwhelming, as more than 12,000 total surveys were completed. The option that most closely represented the new official colors was the top choice. At the same time, the process of designing new logos, uniforms and other elements began.





Uniform and Logo History

From 1970-74, the Cavaliers wore gold at home and wine on the road. The word “Cavaliers” featured a feathered treatment of the letter “C.” The logo used the words “Cleveland Cavaliers” written around a basketball, and featured the silhouette of a Cavalier figure thrusting a sword. The next uniform debuted in the 1974-75 season and sported short horizontal stripes of wine, gold and white stacked on the sides of the shirts and shorts. “Cavaliers” was spelled in block letters on both home and road jerseys.


A metallic gold was introduced in 1980 and was the primary color of the home uniform; wine remained the color on the road. This uniform also featured two horizontal stripes across the chest and the word “Cleveland” in block letters.

The colors changed to burnt orange, white and royal blue in 1983-84. The home uniform was white with orange numbers while the road uniform was orange with white numbers. Additionally, the word mark reflected a new logo, with the word “Cavs” featuring the letter “V” designed like a basket.

In 1987-88, the numbers and lettering on the home jersey changed to blue, as did the body of the road uniform, which sported “Cleveland” in block letters.

Upon moving into Gund Arena for the 1994-95 season, the Cavaliers adopted white home jerseys with light blue splashed across the torso. The word “Cavs” featured the same lettering as is used now, but in orange with a black line; numbers were black. The black road uniforms also had the blue splash, the word “Cleveland” in orange and white numbers. That year, the team adopted the logo featuring a basketball arching into a stylized net, placed above the word “Cavs.”

A minor change was made for the 1997-98 season, as the team name appeared in black with an orange line on the home shirts and in white with an orange line on the road shirts.

The uniforms worn for the final time on April 16th 2003, were introduced for the 1999-2000 campaign.

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