Friday, 28 December 2007

Evolution of Logo: Mazda Logo Evolution

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The company's name, "Mazda," derives from Ahura Mazda, a god of the earliest civilizations in West Asia. We have interpreted Ahura Mazda, the god of wisdom, intelligence and harmony, as the symbol of the origin of both Eastern and Western civilizations, and also as a symbol of automobile culture.It incorporates a desire to achieve world peace and the development of the automobile manufacturing industry.It also derives from the name of our founder, Jujiro Matsuda.

Mazda Brand Evolution – driven by change


This mark became the registered trademark for Mazda when production commenced on our three wheel trucks. The name ‘Mazda’ represents a combination of 'Ahura-Mazda', the name of an ancient god, and Jujiro Matsuda, founder of the Mazda Corporation.


Similar to the emblem of Hiroshima city, this mark expresses Mazda’s strong links to its hometown of Hiroshima. The “m” shaped curve symbolises Mazda Motor Manufacturer. The image of wings represents Mazda’s agility, speed and capability to soar to new heights.


Mazda created the classic “M’ to coincide with the launch of its first passenger cars.

This mark was introduced at the same time as Mazda’s new Corporate Identity System (CIS) in1975.

The logo shown here was introduced as the new product mark for Mazda in 1991.
The shape symbolises the characteristics of wings, sun and the circle of light.

The new Mazda brand symbol affirms our commitment to providing high quality products that offer unique driving pleasure, sales and service experience that surpass current customer expectations and earns their confidence and loyalty.

Capturing the spirit of Mazda, the stylised "M" evokes an image of wings in flight and symbolises the Mazda’s flight toward the future. The "V" in the centre of the "M" spreads out like an opening fan, representing the creativity, vitalty, flexibilty and passion that is Mazda. The symbol as a whole expresses the sharp, solid feeling that Mazda will be seeking in all of its products. The dynamic circle symbolises our readiness to spread our wings as we enter the 21st century.

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