Evolution of Logo: Mazda Logo Evolution

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THE ORIGIN AND MEANING OF MAZDA


The company's name, "Mazda," derives from Ahura Mazda, a god of the earliest civilizations in West Asia. We have interpreted Ahura Mazda, the god of wisdom, intelligence and harmony, as the symbol of the origin of both Eastern and Western civilizations, and also as a symbol of automobile culture.It incorporates a desire to achieve world peace and the development of the automobile manufacturing industry.It also derives from the name of our founder, Jujiro Matsuda.

Mazda Brand Evolution – driven by change


1934

This mark became the registered trademark for Mazda when production commenced on our three wheel trucks. The name ‘Mazda’ represents a combination of 'Ahura-Mazda', the name of an ancient god, and Jujiro Matsuda, founder of the Mazda Corporation.




1936

Similar to the emblem of Hiroshima city, this mark expresses Mazda’s strong links to its hometown of Hiroshima. The “m” shaped curve symbolises Mazda Motor Manufacturer. The image of wings represents Mazda’s agility, speed and capability to soar to new heights.



1959

Mazda created the classic “M’ to coincide with the launch of its first passenger cars.




1975
This mark was introduced at the same time as Mazda’s new Corporate Identity System (CIS) in1975.




1991
The logo shown here was introduced as the new product mark for Mazda in 1991.
The shape symbolises the characteristics of wings, sun and the circle of light.




1998
The new Mazda brand symbol affirms our commitment to providing high quality products that offer unique driving pleasure, sales and service experience that surpass current customer expectations and earns their confidence and loyalty.



Capturing the spirit of Mazda, the stylised "M" evokes an image of wings in flight and symbolises the Mazda’s flight toward the future. The "V" in the centre of the "M" spreads out like an opening fan, representing the creativity, vitalty, flexibilty and passion that is Mazda. The symbol as a whole expresses the sharp, solid feeling that Mazda will be seeking in all of its products. The dynamic circle symbolises our readiness to spread our wings as we enter the 21st century.