Wednesday, 14 November 2007

Interpretation of Logo: Hitachi Chemical Logo

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The Hitachi Chemical logo gives shape to the strength of our company's ideas and our creative ability. The part of the letter "C" shaped like a drop of water flying off symbolizes the power, energy and vitality that will help us break away from the old ways of doing things, that will allow us to resolutely take up new challenges in as yet unknown fields, and that will let us move forward towards exciting, new creations. The letters of our logo is slightly italicized, leaning forward, expressing the speed with which our company always moves to provide the optimal solutions for our customers in the shortest possible time. Our brand color is the clear blue of water and the sky which depicts Hitachi Chemical as a company that places importance on coexistence with the environment.

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