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The clarity of thought is visible in the company’s logo right from the very beginning, when in 1996 two Stanford University computer science graduate students Larry Page and Sergey Brin built the search engine.
The name of the search engine is derived from Googol (meaning one followed by 100 zeros). Google’s first logo was created by Sergey Brin, after he taught himself to use the free graphic software GIMP. Later, an exclamation mark mimicking the Yahoo! logo was added. In 1999, Stanford’s Consultant Art Professor Ruth Kedar designed the Google logo that the company uses today.