Saturday, 11 August 2007

Logo Meaning: Altria Logo

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Altria is derived from the Latin word altus, and conveys the notion of "reaching ever higher." It is meant to express important aspects of who we choose to be—companies and people that passionately strive for peak performance, that are never satisfied with past achievements and that embrace innovation, growth and new challenges.

By challenging ourselves to reach higher, and by actively engaging in dialogue with the world around us, we can all discover more ways to grow our companies' businesses, more ways to deliver superior value to our shareholders, more ways for our operating companies to build outstanding brands and satisfy their customers and consumers, more ways to develop our employees and more ways to live up to our commitment to responsibility.

What the Mosaic Embodies

The Mosaic symbol in the Altria Group logo is meant to convey the diversity that defines Altria's companies around the world—both the diversity of its operating companies' powerful brands, which their consumers know and trust, and the diverse people, cultures and knowledge that drive the Company's success. With its bright colors and unmistakable energy, the Mosaic symbol is a visual metaphor for Altria and its companies.

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