Saturday, 5 May 2007

Interpretation of Logo: NTT SMARTCONNECT Logo

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The new corporate brand logo of NTT SMARTCONNECT uses a deep cosmic blue to express the Internet platform as its business base, comparing it to the limitless expanse of space.

The white ovals extending in three directions symbolize the three business divisions of NTT SMARTCONNECT, i.e., the Housing, Hosting, and Streaming Business Divisions.

Like the new corporate brand logo, the visual identity of each division is expressed in the traditional colors of France, i.e., blue for the Housing Division to express reliability, green for the Hosting Division to express friendliness, and red for the Streaming Division to express progressiveness.

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