History of Logo: Messmer Brand

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The history of Messmer goes back to the year 1852, making it one of Germany's historically most valuable brandnames. A period of over 150 successful years on the market, weathering crises and asserting its place in the consumer's heart.

1852

Eduard Messmer opens a delicatessen and colonial goods store in Baden-Baden offering exquisite black teas. It isn't long before the name Messmer stands for select and top quality.



1852

Eduard Messmer is appointed Purveyor to the Emperor's Court.






1886


Otto Messmer (born 1858) opens a branch store in Frankfurt am Main, specialised in
domestic tea trading.



1895
Otto Messmer registers the trademark Thee Messmer, thus becoming the first brandname tea product. From now on, Messmer's select teas are highly regarded throughout the country.

1906

Otto Messmer changes the trademark to Messmer's Thee.

1914
On account of the outbreak of World War I and the import ban on black tea, Messmer begins producing a special German fermented herbal tea to which caffeine is added. This sub-brand, known as Stimula, enjoys great popularity.

1920
Messmer becomes the largest German tea brand.

1930

The brand logo is revamped, now featuring a band of colour below the name.



1936
The invention of the tea-bag is patented.

1948
Once World War II is over Messmer begins producing tea in greater volumes, re-establishing itself as a supplier of select tea specialities.

1968
Messmer is first to launch dual-chamber tea-bag products on the market and makes a name for itself as a tea-bag manufacturer of very fine teas.

1990
The Ostfriesische Tee Gesellschaft acquires Messmer. The head offices are relocated to the Seevetal area south of Hamburg.

1995

The logo is changed yet again with the colour band being replaced by a roof. The new slogan reads, "Tea makes your day".

1996
Green tea in tea-bags is launched.

2001

The Messmer brandname and product design are completely overhauled and Messmer National Teas (Ovambo and Inca teas) launched.

The new brand slogan:





2002






Messmer Ayurveda teas
(Kamaya, Manana and Ananda teas) are launched.


2003






Messmer Moments teas are launched.




2004






Messmer Source of Wellness teas are launched.



2005






The first white tea in a tea-bag is launched.