Saturday, 12 August 2006

Logo History : The State Bank Group Logo

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Our logo changed in 2000 in effort to have a more uniform design for all of our banks under the umbrella of The State Bank Group. Our mission was to design a new logo that did not forget its history and reflected all our banks—today and tomorrow.

Our old logo incorporated the letters WL for Wonder Lake State Bank (our first location) with an image of a sailboat. This represented the first community we served—Wonder Lake. As the bank grew and we opened additional facilities in Wonder Lake, Johnsburg and Spring Grove, the adaptability of the logo was diminished. As we prepared for the opening of our fifth location in Lakemoor, it became evident that it was time to redesign the Logo.

The new logo represents many elements of our organization. The sailboat is the same sailboat that was used in the original logo, hence keeping historic elements of the logo. However, the size of the logo has been increased and centered. The size increase of the sailboat is symbolic of the growth of the Bank. The sailboat is on waves that are representative of the ability of the bank to continue to flourish in the waters of constant change in McHenry County. The seagulls are a new addition to the logo design and represent our customers who are “soaring to new heights” by banking with their community bank—our bank. The outside border represents the strength of the institution and the inside border represents our layered services by our addition of our new insurance company, Bankers Insurance Services.

It is a logo we can be proud of and hope that you recognize the logo as your local community bank’s logo and as The State Bank Group.

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