Monday, 28 May 2007

Logo History : KFC Logo History

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KFC Corporation, based in Louisville, KY, is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some eight million customers each day.

Wednesday, 23 May 2007

History of Logo: Messmer Brand

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The history of Messmer goes back to the year 1852, making it one of Germany's historically most valuable brandnames. A period of over 150 successful years on the market, weathering crises and asserting its place in the consumer's heart.

1852

Eduard Messmer opens a delicatessen and colonial goods store in Baden-Baden offering exquisite black teas. It isn't long before the name Messmer stands for select and top quality.



1852

Eduard Messmer is appointed Purveyor to the Emperor's Court.






1886


Otto Messmer (born 1858) opens a branch store in Frankfurt am Main, specialised in
domestic tea trading.



1895
Otto Messmer registers the trademark Thee Messmer, thus becoming the first brandname tea product. From now on, Messmer's select teas are highly regarded throughout the country.

1906

Otto Messmer changes the trademark to Messmer's Thee.

1914
On account of the outbreak of World War I and the import ban on black tea, Messmer begins producing a special German fermented herbal tea to which caffeine is added. This sub-brand, known as Stimula, enjoys great popularity.

1920
Messmer becomes the largest German tea brand.

1930

The brand logo is revamped, now featuring a band of colour below the name.



1936
The invention of the tea-bag is patented.

1948
Once World War II is over Messmer begins producing tea in greater volumes, re-establishing itself as a supplier of select tea specialities.

1968
Messmer is first to launch dual-chamber tea-bag products on the market and makes a name for itself as a tea-bag manufacturer of very fine teas.

1990
The Ostfriesische Tee Gesellschaft acquires Messmer. The head offices are relocated to the Seevetal area south of Hamburg.

1995

The logo is changed yet again with the colour band being replaced by a roof. The new slogan reads, "Tea makes your day".

1996
Green tea in tea-bags is launched.

2001

The Messmer brandname and product design are completely overhauled and Messmer National Teas (Ovambo and Inca teas) launched.

The new brand slogan:





2002






Messmer Ayurveda teas
(Kamaya, Manana and Ananda teas) are launched.


2003






Messmer Moments teas are launched.




2004






Messmer Source of Wellness teas are launched.



2005






The first white tea in a tea-bag is launched.

Logo History : Ankeny High School Logo

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Original Design by Lant Elrod Class of 1970





Hondo Hawk Designed by Lant Elrod





No other school logo is as distinctive, powerful, or timeless than the Ankeny Hawk. Taking his inspiration from the old Iowa Hawkeye, Lant's first design was Hondo Hawk. It was the pride and joy of all who attended Parkview for high school and everyone in the small town of Ankeny during the late 1960's and early 70's. However, growth and change were inevitable. By 1970, plans for the new high school were underway, and the small town of Ankeny was booming.

In 1973, Lant was contacted by Mr. John Hunter, Ankeny High School art teacher, to redesign the hawk logo to reflect the change and give Ankeny its own identity. Even though Lant very modestly gives Mr. Hunter credit for having the vision and initiative to seek the redesign, he, himself, had strenuous criteria for its final creation. The goal was to be distinct from any other representation. He designed the hawk to be simple, streamlined, and powerful, while incorporating the "A" for Ankeny.

Lant is the Creative Director and CCE, responsible for all creative development of the Commercial and Consumer Division of John Deere.

Saturday, 12 May 2007

Logo History : Shell 'The Pecten' logo History

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For more than 100 years the word ‘Shell’, our “Pecten” emblem and our distinctive red and yellow colours have identified the Shell brand and promoted our corporate reputation. These symbols have stood not only for the quality of our products and services, but also as very visible representations of our professionalism and values in all of our business activities, and to all of our stakeholders, around the world. We hope you find this short history helpful and interesting. The word ‘Shell’ first appeared in 1891, as the trade mark for kerosene being shipped to the Far East by Marcus Samuel and Company.



This small London business dealt originally in antiques, curios and oriental seashells. These became so popular – the Victorians used them to decorate trinket boxes in particular – that soon they formed the basis of the company’s profitable import and export trade with the Far East. The word was elevated to corporate status in 1897, when Samuel formed The “Shell” Transport and Trading Company. The first logo (1901) was a mussel shell, but by 1904 a scallop shell or ‘Pecten” emblem had been introduced to give a visual manifestation to the corporate and brand name.



EXPLORING THE ORIGINS.

The choice of a shell as an emblem was not surprising, as it was the company name. Also, each of Samuel’s tankers carrying kerosene to the Far East had been named after a different seashell. But why specifically was the scallop or Pecten chosen as the company’s symbol in 1904? It was certainly not the simplest shape to reproduce in printed form.



Both the word “Shell” and the Pecten symbol may have been suggested to Samuel and Co. by another interested party. A Mr Graham, who imported Samuel’s kerosene into India and sold it as ‘Graham’s Oil’, subscribed capital to, and became a director of, The “Shell” Transport and Trading Company. There is some evidence that the Shell emblem was taken from his family coat of arms.



The ‘St James’s Shell’ had been adopted by the Graham family after their ancestors made the pilgrimage to Santiago de Compostella in Spain. Whatever its origins, the original design was a reasonably faithful reproduction of the Pecten or scallop shell.



When the Royal Dutch Petroleum Company and “Shell” Transport and Trading merged in 1907 it was the latter’s brand name and symbol which then became the short form name (“Shell”) and the visible emblem (the “Pecten”) of the new Royal Dutch/Shell Group. And so it has remained ever since.



The form of the Shell emblem has changed gradually over the years in line with trends in graphic design. The current emblem was created by the great designer Raymond Loewy and introduced in 1971. Thirty years on it stands the test of time as one of the world’s most recognised symbols.



WHY RED AND YELLOW?

The exact origins of the Shell red and yellow are hard to define. True, Samuel and Company first shipped kerosene to the Far East in tin containers painted red. But the link, once again, could be with Spain.



In 1915, when the Shell Company of California first built service stations, they had to compete against other companies. Bright colours were the solution, but colours that would not offend the Californians. Because of the state’s strong Spanish connections, the red and yellow of Spain were chosen.



As with the Pecten, the actual colours have been modified over the years, most notably in 1995 when a bright, fresh and very consumer friendly new Shell Red and Shell Yellow were introduced to launch Shell’s new retail visual identity.

The Shell emblem - or Pecten - remains one of the greatest brand symbols going into the 21st Century.

Saturday, 5 May 2007

Interpretation of Logo: NTT SMARTCONNECT Logo

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The new corporate brand logo of NTT SMARTCONNECT uses a deep cosmic blue to express the Internet platform as its business base, comparing it to the limitless expanse of space.

The white ovals extending in three directions symbolize the three business divisions of NTT SMARTCONNECT, i.e., the Housing, Hosting, and Streaming Business Divisions.

Like the new corporate brand logo, the visual identity of each division is expressed in the traditional colors of France, i.e., blue for the Housing Division to express reliability, green for the Hosting Division to express friendliness, and red for the Streaming Division to express progressiveness.

Friday, 4 May 2007

Evolution of Logos: Cyber-Tech Logo Evolution

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Design Year: 1982






The introduction of our corporate logo was designed in 1982 when Cyber-Tech, Inc. was founded in Portland, Oregon. The logo communicated our "Commitment to Quality Excellence" for design, production and after sales customer service to all our customers'.

Design Year: 1987










A new logo featuring the "Handy-Grip®" control line for electro-hydraulic equipment was designed in 1987.

Design Year: 1991







We recognized a growing desire for a more technological image in the early ninety's. In response we slightly modernized our current "Handy-Grip®" logo in 1991 to compliment the previous.

Design Year: 1995









In 1995 we changed the general look of our logo to place emphasis and attention on our web page while portraying an overall high-tech presence.

Design Year: 2000










In early 2000 our global presence had become heavily recognized along with our "Commitment to Quality Excellence" and pursuit to become the best control manufacture worldwide. Our evolution into this design was merely a reflection of our growth.

Design Year: 2005









Breathing new life into an old concept we decided to resuscitate our 1995 design and incorporate this slight variation into some of our current literature and promotional materials.

Thursday, 3 May 2007

Evolution of Logos: Xerox Logo

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Xerox logo evolution

The Xerox Company used to be known as the Haloid Company almost 100 years ago. But in 1938, Chester Carlson invented a technique called xerography which we today call the photocopy technique. Unfortunately no one was willing to invest in his invention, and many big giants like IBM, GE, RCA and others decided not to finance this invention.

But Haloid Company decided to go with Chester and made the first photocopying machine named Haloid Xerox 14. As can be seen in their logos, the original Haloid word which was prominent in the company’s logo before 1961 was completely replaced by Xerox due to the immense success of this idea.

They retained almost the same logo from 1961 to 2004. But in 2004 there was a problem with the Xerox books and it tried to reinvent itself with a new logo. People associate the company only with photocopy machines, and that has been a major problem for Xerox.

The company changed its logo in 2008 to get away from this stereotyped image, by changing the font of the word. They also added a ball which has a stylish X instead of their ‘boring’ X in earlier times According to Anne M. Mulcahy, Xerox’s chief, that little piece of art represents the connection to customers, partners, industry and innovation.

Tuesday, 1 May 2007

Automobile Logos Quiz

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Identify the Logo

Ans: Saturn

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